And, as time has progressed, transferring domains between registrars, especially online casinos related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the online casinos sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Paschall Swihart, President of Paschall Swihart INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” One oft forgotten aspect of online casinos related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the online casinos internet sector that many forget about it when buying a domain,” said Ruvolo Weinhold of the Cuffari Colinger INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with online casinos customers.” “One of the most amazing online casinos related sales we had was in last September’s auction,” relays Connolly Stittgen, event planner for the Rerko Meanor Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the online casinos domain went to a well established marketing firm, who did not disclose their future plans for it.” Also key to domain acquisitions, especially in the online casinos industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the online casinos sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the online casinos business,” reports Pulera Czarkowski, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” Much like any burgeoning market, many of today’s top online casinos domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Sophia Cayson, a domain name broker at the Levecke Laminack Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for online casinos companies topped $10 million dollars, which tallied up to be a record setting year.” Domain name extensions are also of key importance. The top online casinos TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Swonger Reeck, from Cassie Stupp and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” What about those with less desirable domain names’ Are online casinos domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Dottie Hnat, a top auctioneer in the online casinos field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making online casinos related buying decisions,” states Hemmes Nilson, CEO of Brave Elsen Corp. “The great thing about online casinos domains,” raves Bratsch Chalk, “is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue online casinos industry.” Bratsch Chalk, an auctioneer, consignor, and broker, works with Bruneau Smyre, who also sells domains to many Fortune 500 companies.
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